One methodology. Different strategy. Built around your market.
We don’t start with a package. We start by understanding what is actually limiting your visibility, then decide where the work and budget should go.
Search strategy should follow the business, not the other way around.
We start by understanding what you sell, where the revenue comes from, which services matter most, your locations, competition, current marketing and your capacity for more business.
This ensures the strategy focuses on what actually drives results for your business.
- BUSINESS
- CUSTOMERS
- LOCATIONS
- COMPETITION
- CURRENT MARKETING
- GROWTH CAPACITY
ANALYSE
We establish a clear baseline across AI and search so we know where you stand before deciding there is a problem.
- AI visibility and MMAD visibility stage
- Google and local search
- Website and technical SEO
- Content
- Local signals: GBP, citations and reviews
- Authority
- Competitors
- Commercial priorities
Your Current MMAD Visibility Stage
We test how often AI recommends you across real customer searches and place you into one of four visibility stages.
Invisible
AI rarely or never mentions you.
Early
Occasional mentions. Limited visibility.
Developing
Regular mentions in some searches.
Visible
Consistent mentions across relevant searches.
Check your business. Takes a minute. Results may be annoying.
CHECK YOUR BUSINESSDIAGNOSE
An audit can identify 100 things “wrong.” Not all of them matter. A problem is only worth fixing if fixing it is likely to move something that matters.
Example diagnoses:
- Good rankings, weak AI visibilityauthority gap
- Good visibility, poor leadsconversion/site issue
- Strong website, weak local presencelocal signals
- Lots of content, little authoritybuild credibility, not more content
Different symptoms. Different solutions.
PRIORITISE
We decide what happens first, what can wait and what isn’t worth doing. The budget goes where it’s most likely to make a difference.
- Highest impact first
- Speed versus effort
- Commercial value
- What we won’t do
- No monthly quota
The problem decides the work. Not a package.
EXECUTE
We set up the strategic workmap and get to work on what matters. The mix changes as the account evolves and new opportunities appear.
Execution may include:
- Technical fixes
- Local SEO
- GEO / AI visibility
- Content
- Authority
- Citations and reviews
- Website changes
- Structured data
- Tracking and measurement
THE FIRST 30 DAYS
- WEEK 1
Access + Discovery
Business, goals, accounts, existing data.
- WEEK 2
Analysis
Visibility, competitors, website, authority, opportunities.
- WEEK 3
Diagnosis + Priorities
What matters. What doesn’t. What happens first.
- WEEK 4
Execution Starts
Initial fixes and highest-priority work begin.
THEN WE DO IT AGAIN
- ANALYSE
- DIAGNOSE
- PRIORITISE
- EXECUTE
- MEASURE
- REPEAT
Each month we measure what changed, reassess the market and decide what deserves attention next.
We don’t need to replace everyone in the room. We can work with your internal marketing team, developers, designers, existing SEO teams, agencies or directly with founders.
What we need from you:
- Access to information✓
- Reasonably quick approvals✓
- Open communication✓
- A shared focus on results✓
We agree what progress looks like before we start. That can include:
- More visibility in AI and search↗
- More relevant searches↗
- More AI recommendations↗
- Better local rankings↗
- Stronger share against competitors↗
- More commercial opportunity↗
You don’t need to understand SEO metrics. We explain what we’re tracking and why it matters.
SEE THE GUARANTEE- Work to fill an hoursheet×
- Publish content because the package says four blogs×
- Build links because the spreadsheet says twenty×
- Rebuild a website that doesn’t need it×
- Pretend every problem is an SEO problem×
No work for the sake of looking busy.
The MMAD Diagnostic gives you the analysis, priorities and roadmap without the ongoing engagement.
- ANALYSIS
- VISIBILITY STAGE
- COMPETITORS
- GAPS
- CLEAR ROADMAP
- YOURS TO KEEP